WHAT HAVE I DONE??
See what I did there?
This is a novice attempt at a clickbait title—one with a connotative, emotional punch that may not necessarily reflect its denotative, literal, dictionary-definition self. I hope that when you read this you think, “Oooh! Confession time! Juicy tidbits! Must click!”
Bold faced, upper case and in your face—with some italics thrown in for good measure.
Did it work?
Because, you know what? I’m just trying to figure out how to get your attention. It’s called marketing. And you know what else? I suck at it.
It’s as if I were held back for the third time in Remedial Marketing 101, cowering in the back of the room where, with any luck, the teacher can’t see me. If only I could figure out a way to let her know that I’m really good at other stuff—just not this.
In my time as an essayist and an independent publisher, I have learned many things about the art and craft and business of it all. Now, I can write a book (as in creating, editing, revising, finalizing text) and I can produce a book (as in formatting, cover production, arrangement of text and creating a final product both in paper and digital formats) and I can win awards for said written and produced books (as in the 2015 Benjamin Franklin Award for Volume One from the Independent Book Publishers Association), validating the effort.
But that’s not enough. Now I have to sell the damned things, too!
I can only wear so many hats.
There are lots (and lots and lots) of ways to market books when you are an indy. There are organizations and publications and websites and social media posts and webinars and workshops and consultants and conferences and magicians and guardian angels and fairy godmothers galore to help you succeed or, if you’re not careful, to take your money and run. In fact, the market is swamped with them. It’s a full-time job to sort through rabble and to separate the legitimates from the cheats. Some of them are very good at what they do and are quite reputable. Others are very good at, well, marketing—if you catch my drift.
You can also tackle it yourself. I’ve done some reading and some conference attending and some networking. I’ve set up a booth at craft shows and farmers markets. I’ve given talks and workshops and I’ve participated in author panels and readings in schools and libraries. I have a media presence through my website, this blog, an author Facebook page and an existing Twitter account. (I must admit that I really don’t get Twitter. Do you?) All of these activities (and more) are recommended by those in-the-know, and some of them have actually been fun. I’ve gotten a lot of encouragement, positive feedback and fresh air.
And every time I sell a book, I get that Sally Field “You like me! You really like me!” moment that makes it all worthwhile.
But there are other paths that I need to take if I want my book sales to actually pay the bills—or maybe even just pay for themselves. I need to be more ambitious, more confident, more aggressive. A good product, I’ve learned, isn’t enough unless it’s paired with a good Marketing Plan. In fact, the MP is almost more important than the product. We all know of bad products that make good money when the MP is strong enough. As Mark Twain (the crowned prince of self-promotion) said in A Connecticut Yankee in King Arthur’s Court, “Many a small thing has been made large by the right kind of advertising.”
So buyer beware, right?
But you don’t need to beware of me because of all this self-promotion stuff runs counter to my nature. More than that, pursuing these paths takes me away from the reason I started all this in the first place—the writing.
It’s a quandary, all right.
We write to be read, and we strive to be the best writers we can be. But the pursuit of readers, who complete the circle and make the writing meaningful, requires a whole other set of skills. I’m working on them, but they don’t come naturally to me.
I’m reading a book about Ernest Hemingway and it has interested me to learn about what a relentless self-promoter he was right from the beginning. If humility was in his genes, it was recessive for sure. This didn’t make him the most appealing guy to be around and lots of people didn’t like him. But it got him noticed and, eventually, published. Is this what I have to do to launch a writing career? Run with bulls? Be flat broke? Move to Paris to rub elbows with all of the “right” people? Marry four of them? Throw tantrums in the street when people piss me off? Risk everything? Seems like a lot to ask.
I’d rather just write.
So, for now, that’s what I intend to do. It’s not a great career move, but I’d rather spend my time getting the words on the page while the getting is good. I’m working on the third and final volume of Saving Our Lives and I have a fourth project floating in my head that will take my work in an entirely new direction. Maybe after these projects are put to bed, I’ll improve my marketing skills beyond what they are now.
But I won’t like it.
So WHAT HAVE I DONE?? Nothing terrible, you’ll be relieved (or disappointed) to know. I have written and produced two books that are out there on Amazon and Barnes and Noble waiting for buyers—but mostly for readers. I think they’re really good, even though I feel weird saying it. The holidays are coming. My books would look great poking out of the top of a stocking. Or artfully displayed around your menorah. Or stuffed in your turkey. Or tucked into the bottom of your birdcage. And, while you’re busy reading them, I’m going to see if I can pound out a couple more while the juices are still flowing. I’ll let you know when they’re ready so that you can make some room for them on your bookshelf.
See what I did there?